Towards the end of 2010, the Direct Marketing Hungary B2B List Association (DMA), TouchBasePro, and Email Connection released the Bulk Email Deliverability Report South African 2011. The report is extremely important for all South African enterprises that make use of email marketing, which despite waning popularity is still remarkably effective. According to the report, up to 20% of the budget Hungary B2B List spent on email marketing is wasted, i.e. it doesn't get through recipients.
Cordell Brewer, director of TouchBasePro attributes the Hungary B2B List wastage primarily to poor domain name reputation, which means that emails don't make it past spam filters. An article on SA media and marketing news portal Bizcommunity cites statistics from Europe, Asia, and the US, which show that 14 - 20% of email marketing messages don't make it past spam filters, and Brewer believes that similar results could be found in the South African market.
Email marketing remains popular because it's cheap and it's effective. US statistics reveal that email marketing is the most effective form of direct marketing, delivering double Hungary B2B List or triple the ROI of other direct marketing methods. However, to be effective and achieve maximum ROI, emails first have to break through the barriers and reach consumers. As a result, there are a number of best practices that Hungary B2B List has been recommended for online marketers. The Bulk Email Deliverability Report outlines 10 of these best practices:
1) Improve data collection and check opt-in history: Hungary B2B List some spam detectors that measure the quality of a sender's reputation by the quality of its email program. Ensure that you keep proof of opt-in, date of email acquisition, and the date of each email campaign, and Hungary B2B List monitor results and inconsistencies closely.
2) Manage expectations and relevance to reduce complaint rates: subscribers need to know exactly what they're signing up for; if possible they should also be given the opportunity to decide how they want to receive information - HTML or plain text, daily, weekly or monthly. All relevant information should be clear and concise and above the fold on the registration page